The site needed to support New Zealand-based filmmakers looking for funding, guidance and industry support, while also selling New Zealand’s production advantages to international studios and producers.

Those audiences arrive with different goals, different levels of knowledge and very different expectations. The structure had to make the right pathways obvious without splitting the experience into disconnected sites.

I led the UX strategy and information architecture work, helping define how the site should be structured around audience needs, core tasks and clearer content pathways.

The work focused on high-level flow maps, navigation, SEO-informed content structure and page templates, rather than heavy persona or journey-map documentation.

The proposed structure separated the needs of local and international users more clearly, while keeping the overall site coherent and manageable.

Funding content was reworked around clearer categories, eligibility cues and task-based pathways, helping users find relevant funds without needing to understand the organisation’s internal structure.

A key part of the project was moving important information out of disconnected pages and hidden documents, and presenting it in ways that helped people understand relevance, eligibility and next steps.

The result was a proposed structure and UX direction that made the website easier to navigate, easier to maintain and better aligned to the Film Commission’s dual role: supporting New Zealand filmmakers and attracting international productions.