Hello.
I'm a Digital Product Designer,
UX/UI Strategist,
User Experience Champion.
I'm Luke Wyatt
Currently User Experience (UX) Director at Dave Clark
Based in Auckland, NZ via London & Lyme Regis, UK.
I craft digital experiences that work, that people actually want to use, and that drive real results. UX, UI, strategy – call it what you want. I call it making things better than they were yesterday.
Tencent,
New Zealand Film Commission,
ANZ,
Haier,
Vistra,
AIG,
Fisher & Paykel,
Tax Traders,
Forsyth Barr,
Norwegian Cruise Line,
Unibet,
And More.
01
App UX
2025/26
Govt.nz
App
VIEW PROJECT
02
UX & Design System
2024/25
New Zealand Film Commission Website
VIEW PROJECT03
UX & Design System
2022/23
Tencent Corporate Websites
LINK04
Product Design
2019/20
Fisher & Paykel Touchscreen Interface
LINK05
UX / UI & Design System
2021-23
Tricor Design System
LINK
06
UX / UI
2017/18
Unibet Race Betting Platform
LINK07
UX / UI
2019-21
Fisher & Paykel E-commerce / Brand Sites
LINK
20 years in UX, UI, and product design – built on real results.
UX Director
Since Sep 2021
Leading design for global brands, fixing broken processes and elevating craft.
Leading UX strategy across major corporate, government, and financial sector projects — shaping digital experiences that balance innovation with real-world impact.
Steering large-scale website and platform redesigns for organisations like the New Zealand Film Commission (NZFC), Tencent, Forsyth Barr and ANZ, improving accessibility, engagement, and usability.
Driving a human-centred approach in complex stakeholder environments, ensuring design decisions align with both business objectives and user needs.
Embedded a Figma-powered design system that actually works – streamlining collaboration between UX, UI, and dev.
Created a designer growth framework – because career progression shouldn't be a mystery.
Head of UX
Oct 2018 – Sep 2021
Designing the future of premium kitchen tech & global e-commerce.
Led UX/UI across B2C & B2B websites, Connected Ecosystem App, in-store experiences, and appliance touchscreens.
Designed the award-winning touchscreen oven interface – because appliances should feel as good as they function.
Led the overhaul of F&P's global e-commerce experience, setting a new industry standard.
Championed accessibility & inclusivity, by ensured all digital experiences were user-friendly for a diverse audience.
Led a human-centric culture shift to embed design thinking across teams, educating leadership on its role in driving business value.
Senior UX Designer
Apr 2018 – Oct 2018
Bringing order to their digital chaos of grocery shopping.
Developed a scalable design system for Countdown's digital transformation, ensuring a seamless e-commerce and app experience.
Drove consistency across web and mobile, making grocery shopping feel less like a chore and more like a well-planned mission.
Lead UI/UX Designer
Sep 2015 – Mar 2018
Crafting high-stakes digital experiences for the fast-moving world of online gaming and gambling.
Led the UX/UI team across multiple market-leading global gaming brands — because in gambling, speed and clarity are everything.
Designed Unibet's full lifecycle horse racing platform — balancing complex journeys, legal requirements, and high-pressure betting decisions.
Managed integrations for new acquisitions, bringing new brands into the fold without losing their identity.
Senior Digital Designer
Nov 2013 – Sep 2015
Making digital insurance transparent and accessible to all.
Managed the UK & Ireland digital design team, overseeing UX/UI for multiple insurance brands.
Streamlined complex product offerings into accessible digital experiences that didn't require a law degree to understand.
Digital Designer
Jan 2010 – Oct 2013
Bringing a bit of first-class luxury to the digital travel experience.
Led UX/UI and creative for UK & Europe, ensuring seamless online and offline brand consistency.
Partnered with the US team to redesign the brand and digital touchpoints — because cruise bookings should be smooth sailing.
Designer
Jan 2007 – Oct 2009
From print to digital, bringing brands to life across sport, entertainment, and culture.
Company
Cabbell Publishing
Location
London, United Kingdom
Designed for clients like British Rowing, BBC Proms, and Hilton Hotels — creating work that actually got noticed.
Balanced creative storytelling with commercial needs — because great design serves both the art and the business.
Designer
May 2005 – Sep 2006
Turning raw materials into polished experiences — literally and digitally.
Company
Snows Timber
Location
Glastonbury, United Kingdom
Led print, digital, and 3D design, from virtual tours to engineering prototypes.
Worked end-to-end on projects, both digital and real world, from initial brief to final production.
End-to-end product design
I don't just sketch wireframes or make things "pretty." I build seamless, human-centric experiences that are as intuitive as they are beautiful.
Leadership without the BS
I've led diverse teams, shaped processes, and delivered work that actually matters. No micromanaging, just setting people up to do their best.
Disrupting the status quo
I ask the hard questions. I push back on bad ideas. I believe in raising the bar, not just meeting expectations.
Global-scale impact
From award-winning consumer tech to enterprise platforms used worldwide – I don't play small.
Culture of growth
A team that isn’t learning is a team that's dying. I make sure we get better, together.